A licensed clinic app that helps doctors capture ultrasound parameters quickly and send structured data directly into an existing CRM.
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Overview
The product is a licensed B2B clinic application, available only to doctors and clinics with purchased access. Doctors were already using a CRM, but entering ultrasound (USG) parameters was slow, disruptive, and not designed for real clinical workflows.
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Problems
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Slow data entry in CRM
Ultrasound (USG) parameters had to be entered manually, increasing time spent on documentation
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Disruptive workflow
Doctors filled data on a computer during or after the examination
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High cognitive load
Frequent context switching reduced focus during patient visits
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CRM limitations
The system was not optimized for fast, structured ultrasound input
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Research Insights
The product is a licensed B2B clinic application, available only to doctors and clinics with purchased access. Doctors were already using a CRM, but entering ultrasound (USG) parameters was slow, disruptive, and not designed for real clinical workflows.
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Design solutions
The interface was aligned with the existing CRM to ensure familiarity and reduce the learning curve.
Color system - Maintains visual consistency and supports quick recognition of states and actions
Component behavior - Familiar inputs, validation patterns, and interactions reduce friction and confusion
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Create USG examination
A guided pre-configuration step where doctors select the examination type, organ, and specialist, setting the context for structured data entry.
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USG examination view
A dedicated examination screen where doctors can input measurements, review previous results, and compare data with previous results.
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Takeaways
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Faster ultrasound data entry. Reduced time needed to complete documentation compared to CRM-only workflows
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Reduced cognitive load during examinations. Simplified structure and guided inputs allow doctors to stay focused on patients
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More structured and consistent CRM data. Standardized input improves data quality and reduces errors
